MEKONG Gaming Summit 2019

GAMING REGULATION & INVESTMENT OUTLOOK - REGIONAL UPDATES

博彩业监管与投资展望——区域最新情况介绍

Welcome & Opening Address | 欢迎及开幕辞

Managing Chinese outbound tourism | 把握区域旅行和旅游趋势

• Chinese outbound tourism in Cambodia. • Developing sustainable tourism growth. • Future of Chinese tourism in Asia. || • 抢占中国出境游市场 • 助推柬埔寨走向世界 • 酒店业与博彩业对社会的贡献——功过得失 • 间接益处——创造就业机会、税收 • 拟邀：柬埔寨旅游部

Investing in the Mekong: Gaming & Hospitality | 投资湄公河地区：博彩与酒店业

• Macro-economic outlook for the region. • Considerations for gaming investment in frontier markets. • FDI rules and regulations & funding options. • Company structuring and joint venture options. • Risks vs rewards. || • 投资湄公河地区：博彩与酒店业 • 湄公河地区宏观经济展望 • 边境市场博彩业投资考量 • 外商直接投资规章制度与融资选择 • 公司构建与合营选择 • 风险与回报

Casino Developments in Cambodia | 柬埔寨娱乐场发展情况

• What is the outlook for border casinos in Cambodia, given the recent proliferation in Sihanoukville, and what is driving the growth there? • Comparing the advantages/disadvantages of other locations, as well as success factors • What can be expected after the introduction of the new gaming legislation? • Addressing oversaturation - What is the ultimate size of the market? || • 考虑到柬埔寨边境娱乐场近来在西哈努克城扩张势头迅猛，其前景如何？而其增长背 • 后的助推因素有哪些？ • 对比其他地区的优劣势及成功因素 • 新博彩立法的出台将带来哪些变化？ • 应对市场过饱和——市场的极限在哪里？

Myanmar, Laos - Measuring the Potential | 沉睡的巨龙——缅甸、老挝

• How Laos will compete with its neighbors? • Current and future status of gaming in Myanmar. • Working within restrictions on marketing and advertising. || • 老挝拿什么与邻国竞争 • 缅甸博彩业的今生未来. • 在市场营销与广告宣传受限的夹道中前行

Close of Day One and Drinks in Expo Foyer | 第一天结束，展会大厅酒会

GAMING TECHNOLOGY, MARKETING & OPERATIONS

博彩技术、市场营销及运营

Sports Betting in SE Asia | 东南亚体育博彩业与在线博彩业

• Round-up of regional sports betting legislation - charter capital requirements, categories of sports allowed, implementation guidelines. • Sports betting kiosks and omnichannel solutions. • Creating the right player marketing and bonusing strategies for these markets. • Design, pricing and user experience considerations. • Integrating live streaming and online options into your land-based operation. || • 区域体育博彩立法综述——法定资本规定、允许的体育类别、实施指引. • 体育投注亭与全渠道解决方案. • 为这些市场打造合适的玩家营销和红利策略. • 设计、定价和用户体验考量. • 将视频直播和在线选项集成到实体运营中.

Morning Coffee Break | 早间咖啡茶歇

Setting Up your SE Asia Operation | 开拓东南亚业务

• Determining the right kind of license for your operation and how to obtain. • Factors involved in choosing a base of operations. • Managing local payments, customer services, and marketing. • Attracting executive talent, sourcing strategies for mass recruitment, retaining staff, salaries, training. • Managing infrastructure, connectivity and online security. || • 确定适合所营业务的牌照类型及获得方式. • 业务选址涉及的因素. • 管理本地支付、客户服务和市场营销. • 高管人才吸引、大规模招聘策略、员工维系、薪资待遇、培训发展. • 管理基础设施、连接性和在线安全.